Mono Verse
Six characters from a shelved 2022 NFT collection, brought back to life through a full campaign — graphic direction, product mockups, video and social, built to give the collection real reach.
A collection that needed a second life
The concept was born from an idea that had been sitting for years: a collection of NFTs created back in 2022, with nowhere to go — until a way to bring it to life appeared.
I pitched it as a collaboration that would benefit both sides: I handled the graphic and aesthetic direction of the campaign — design and concept — in exchange for exposure and reach for the collection.
Six characters, one world
The six original Mono Verse character designs became the visual foundation for everything that followed — campaign, mockups and social all trace back to this cast.
Campaign video
A promotional video introducing the collection's aesthetic to a wider audience — the piece that carried Mono Verse beyond its original NFT circle.
From screen to shelf
Product mockups translated the identity into physical goods — apparel and accessories carrying the Mono Verse world — while a dedicated set of social assets kept the campaign consistent across every platform it touched.
